Bridging code, culture, and community
I'm Zaira Rasool — a London-based growth coach, web developer, and founder of Coderoots. I support founders in clarifying their vision and aligning their teams, design beautiful websites that tell your story, and explore technology's impact on culture through poetry under the name Zai Codes.
Featured Content
Watch: Building Tech that Sells Across Continents
Watch: Winner of the 2021 Catherine Wines Bursary
Watch: Coderoots - growing digital access in The Gambia
Watch: 2019 'Business Now' programme in The Gambia
Watch: The challenges of community development
Featured Articles
Services & Initiatives
Growth Coaching
Supporting founders to find clarity, community, and purpose. Whether you're building products, personal brands, or businesses—from tech startups to creatives—I help you clarify your vision, refine your strategy, and build communities around your work. Drawing from my technical background, I also guide you in leveraging the right tools and technologies to accelerate your growth.
Web Development
Custom websites designed specifically for creatives and non-profits. Beautiful, functional sites that tell your story and amplify your impact with clean code and thoughtful design.
View servicesPerformances & Talks
Technology-focused poetry, panels, and talks that explore the intersection of culture, business, and our digital world. Book me for events that challenge perspectives and inspire meaningful conversations.
View Services